The keyword phrase opportunity. | 0–100 Opportunity Score. High score means a high chance of success. | 1-week search rank growth rate. High growth rate means keyword is gaining momentum. | 4-week search rank growth rate. High growth rate means keyword is gaining momentum. | Weekly searches volume. Higher searches means more buyer interest. | Weekly clicks. Higher clicks means more engagement with the product. | Weekly units sold. Direct measure of purchase intent. | Conversion rate (sales ÷ searches). Higher conversion rate means more buyers are ready to purchase. | Cost-per-click estimate. Lower CPC means cheaper ads and better margins. | Top-3 concentration ratio, share captured by the top 3 search results. Lower CR3 means less concentration. | Herfindahl–Hirschman Index using top-3 shares plus the remaining share bucket. Closer to 1 means a more concentrated market. | Market fragmentation (1 − HHI). Higher 1-HHI means the market is more spread out among sellers, which is better for new entrants. | Seasonality signal (0–1). Higher seasonality means a strong Google Trends breakout in the last 4 weeks with limited year-round activity. | 