Weekly opportunities
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Category
Week
Opportunity Table
Sorted by OppScore (top 100 fetched)
The keyword phrase opportunity. | 0–100 Opportunity Score. High score means a high chance of success. | 1-week search rank growth rate. High growth rate means keyword is gaining momentum. | 4-week search rank growth rate. High growth rate means keyword is gaining momentum. | Weekly searches volume. Higher searches means more buyer interest. | Weekly clicks. Higher clicks means more engagement with the product. | Weekly units sold. Direct measure of purchase intent. | Conversion rate (sales ÷ searches). Higher conversion rate means more buyers are ready to purchase. | Cost-per-click estimate. Lower CPC means cheaper ads and better margins. | Top-3 concentration ratio, share captured by top 3 search results. Lower CR3 means less competition. | Herfindahl–Hirschman Index (market concentration). Closer to 1 means one seller dominates; closer to 0 means an even playing field. HHI = CR1² + CR2² + CR3² + others² | Market fragmentation (1 − HHI). Higher 1-HHI means the market is more spread out among sellers, which is better for new entrants. | Seasonality signal (0–1). Higher seasonality means the keyword is trending upward and has strong seasonal demand right now. |
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